Before answering the question here let me ask you, what comes to your mind when I say “just do it” or “think different”. Well, Nike and Apple! That is the power of branding. Of course you need consistent efforts towards a common goal to achieve the kind of success these brands have. It’s absolutely attainable though if you keep on track with your endeavour. Branding defines a pathway for you, and then all you need is a bunch of motivated individuals who are ready to walk on that road keeping in mind the shared objective and the defined course.

To put it simply, branding can increase your brand value to ten folds. It can drive new business by changing the way people perceive your brand. It sets the reputation of your brand in the mind of the consumer and creates trust towards your product. When the stakeholders have the clarity it needs about your brand they tend to prefer you over the others hence creating the demand towards your business.

A consistent and strategic branding process leads to a strong brand equity, which means that it increases the value of your product, hence, allowing you to charge more for the brand value it presents to your consumers. Not just that a well-defined and executed branding approach can elevate your marketing strategy getting you a much better return on your investment.

Philia adopts a very holistic approach towards branding a business. We look at branding from the perspective of end result which could be more sales or more following or wider reach depending on your business goal. We study the business thoroughly and indulge ourselves into detailed research before commencing the design process.

We don’t just say it but we understand that how important right branding can be for the eventual success of a business. And, that is the reason we take it upon ourselves to treat the brand like our own for a non-biased delivery.

Along with thorough research and going by the data we also consider the possibility of scale the business has the potential for and whether it’ll always remain a domestic business or the client has plans to take it to the offshore markets at a later stage as well. In short, we literally consider every aspect in order to deliver the best service.

While designing the logo and other visual assets we keep in mind not just their personal aesthetics but the desired ones as well by the client. Considering the nature of the business whether a traditional or a more modern, contemporary logo will work better, the kind of colour(s) which best describes the brand, the kind of impact it’ll have on the eventual consumer, and so on. As said earlier, it’s a gradual process of creating a perception of the brand by designing a perfect representation of it. And, we leave no stone unturned to give you a winning one.